KraveBeauty was created by beauty influencer and industry veteran, Liah Yoo. But no, this is not just some ho-hum 'celebrity line'. Their brand philosophy is that skincare should be simple, give your skin what it needs - hydration, a healthy PH and no irritation. Simple, no 10-step skincare routines here.
We are deeply passionate about skincare and the ritual of making time for self-care to help reset your mind and body.
Our love for Korean and Japanese products came initially out of frustration with overpaying for Western brands. Products from the East focus on the use of innovative and highly-effective ingredients and we love that.